Sponsorship opportunities for 2027
Sport, music, light, joy of life — and your brand at the heart of the magic.
Art on Ice combines top-class sport, live music and lighting and stage design to create an experience that captivates tens of thousands of people every year. The show takes place at three venues: Zurich, Fribourg and Davos. More information about the 2027 show and the current line-up of artists will be available here from autumn 2026.
Annual attendance
Zurich, Fribourg and Davos
Campaign value
TV viewers per year
Total number of visitors since its foundation in 1996
Total TV audience since its launch in 1996
61% of visitors with an annual income of over CHF 100,000 — the premium segment takes centre stage.
Shopping · Food and drink · Fashion · Live music · Traditions
Art on Ice doesn’t just showcase your brand – it gives it a stage. Tailor-made and flexible, from the first LED banner right through to a complete show production.
Your brand will be an integral part of the show’s concept. Logo projections above the ice rink, integrated brand moments, and LED screens synchronised with music and lighting. Your brand will make an impact right where the audience’s eyes are focused.
Through our TV partner CH Media, we reach 400,000 viewers a year. The options range from billboard adverts and logo inserts to promo cut-ins and competition integrations.
Two hours before the show begins, the foyer starts to fill up. Dedicated exhibition stands, product sampling and exclusive hospitality areas turn the evening’s show into a brand experience for your guests.
With Art on Ice, product launches, brand events and brand presentations take on a whole new dimension. Spectacular moments that your target audience will remember for a long time to come.
Advertising partner, co-partner or main partner — we’ll work with you to put together your package.
JOINING THE ART ON ICE FAMILY
Logo visibility on LED screens in Zurich, Fribourg and Davos, as well as on the website. Inclusion in newsletters and on social media. A Golden Circle table in Zurich and discounted tickets for staff. Brand exposure with premium reach.
THE MID-RANGE PACKAGE WITH A TV AREA
This includes video coverage on the LED wall and on the LED screens at all three venues, a dedicated stand area in the Hallenstadion foyer, hospitality packages worth 10% of the contribution, and the use of video footage in your own communications.
THE PREMIUM PACKAGE WITH BRAND PRESENTATION
Logo placement in the website header, a dedicated hospitality area, logo integration into TV programmes, inclusion in the full media campaign, and logo visibility on the Art on Ice flyer.
All the options, all the packages, all the examples — from live productions and TV integration to 30 years of show history. Available as a digital brochure to browse through, whenever you like.
Every sponsorship partnership begins with a personal meeting. Please get in touch and I’ll be in touch straight away.
