Romero Britto mit Art on Ice Kunstwerk
Romero Britto is a Brazilian artist, who became known worldwide thanks to his unmistakable style, characterised by bold colours, clear lines, patterns and positive motifs. He lives and works in Miami and is one of the most licensed artists in the world. His art is not just found in galleries, but on products, as part of collaborations and in public art projects. The visual language is accessible, lively and colourful.
Britto grew up in a large family amid poverty, something which has continually shaped him and his personality. For him, growing up in difficult circumstances was a kind of training: don’t place limitations on yourself, don’t give up, always be ready to seize opportunities – against all odds.
The moment he decided to become a full-time artist was “almost like being born again”. A decisive key moment followed in the shape of a commission for Absolut Vodka, a brand that had already worked with artists like Andy Warhol. Suddenly his art was showcased to an audience of millions. This project not only revealed his potential, but also opened up the door to global renown.
Today, his portrait portfolio ranges from popes to US presidents, and from figures from the world of business to royals.
For Art on Ice, Romero Britto has left far more than an artistic fingerprint: to celebrate 30 years of the show, he designed the official anniversary logo and produced a special Art on Ice artwork. His inspiration was Switzerland: the majestic mountains and peaks, ice and snow, the unique winter spirit. Britto combined all of these influences with values like passion, love, humanity and culture.
His vibrant, colourful art is also integrated into multiple numbers in the show, making it part of the production on the ice. As well as this, limited-edition fan merchandise bearing Romero Britto’s exclusive Art on Ice artwork is available from the Art on Ice shop.
In our video interview with Art on Ice founder Oliver Höner, Britto explains how he works, what motivates him and why the collaboration with Art on Ice is so exciting for him.
The Art on Ice Fan Shop is here! You can now order exclusive products: cool beanies, cosy hoodies and special anniversary editions featuring Romero Britto are waiting for you!
Discover the products now!
Margrith Scherrer is Marketing Manager and makes sure the world knows when it’s time for Art on Ice! She is an outdoor sports enthusiast in the summer and thanks to Art on Ice she has the perfect excuse not to go skiing in the winter.
